by jeremyadmin | Jun 9, 2026 | Uncategorized
How the Value Exchange in Data Collection has Changed For much of the internet’s early history, data collection operated under a simple—and often invisible—value exchange: users gained free access to platforms and services, while companies collected and monetised... 
by jeremyadmin | Jul 9, 2025 | Uncategorized
Benefit from the growing use of QR codes to collect first-party data In the digital age, data is the new gold. As third-party cookies phase out, businesses are increasingly turning to first-party data to understand their customers better and create personalised... 
by jeremyadmin | May 20, 2025 | Uncategorized
The importance of relevant data collection for sports rights holders. Data collection has become a critical component for rights holders aiming to maximise their commercial and operational success. However, not all data is created equal. For sports rights... 
by jeremyadmin | Apr 24, 2025 | Uncategorized
The power of gamification in loyalty schemes In today’s competitive market, businesses are constantly seeking innovative ways to engage customers and foster loyalty. One of the most effective strategies that has emerged is the use of gamification or gamified...